ILCA Women’s Networking Group


Yard Crashers: Crashes Gender Worries by kathywicks2215
July 16, 2010, 11:02 pm
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By: Kathy Wicks
Have you ever seen an episode of Yard Crashers on the DYI Network? If you haven’t, here is a quick run down: The host, Ahmed Hassan, stakes out a home improvement store located anywhere throughout the United States. He finds an unsuspecting homeowner who is trying to improve their back yard. Ahmed follows the person to their home, checks out the backyard and asks the homeowner what they would like to have in their yard. Through the magic of TV the designer and crew show up and poof…. 2 days later the backyard is magically transformed into a paradise worthy of the rich and famous!
Buy The Yard, Inc. was recently given the opportunity to supply gravel, garden soil, mulch and sod to a Yard Crashers’ project in Chicago designed by Michael and Lori Anthony of 1 Design Group. I arrived early at the site on Monday morning. In front of the house there were many contractors from different trades talking to each other and waiting for the “shoot” to begin. I have to admit, I was a bit hesitant to get out of my truck because I was the only female on site at the time. A few minutes later, I had introduced myself and our company to a fence contractor, an artist, a plumber and an electrician. More women soon arrived and the entire crowd was excited to jump into this project. The women represented areas of design, management, television and landscape specialists.
As the two days of organized chaos unfolded, it soon became clear that gender was not an issue for anyone who was participating in this “crash”. The playing field was equal as we all worked hard to complete the homeowner’s backyard oasis. A cohesive team spirit joined us all together with a vision to make the project a success for the homeowners. As the second day concluded well into late evening hours, the TV crew finished filming and the celebration started! I had a conversation with tile mosaic artist Billy Michaelis from Texas. He commented on his observation that women from Chicago are very confident and secure in who they are. He was so impressed to see women in this industry working as respected equals. We know that women are the minority in the Green Industry. I walked into the task, a bit worried about gender, but I walked away from the entire experience physically exhausted, but emotionally charged and proud to be a woman!

Ahmed Hassan, host of Yard Crashers and Kathy Wicks

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11 Comments so far
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It was an absolute pleasure to work with Kathy Wicks from Buy The Yard. With this being our second season on Yard Crashers, it feels fantastic to have vendors who want to be a part of this production as well as see the value it lends to small business networking. It can be a little intimidating as a woman in a male dominated industry, but how funny that your average male would think gardening is for girls! I created my niche in container gardening and as long as you are confident, it doesn’t matter what gender you are.
Yard Crashers 2010 was a complete success. With a custom stainless steel spa, from Diamond Spas, a fire/ water feature, and a custom beverage bar, with SS bar top and a beautiful Bisazza glass tile mosaic piece, created by Bill Michaelis, this was the biggest crash yet! Seventy- five volunteers in a postage stamp backyard, makes this crash unforgettable. Stay tuned for air dates and check us ou on the web. http://www.1designgroup.com (New site coming soon- not flash!) My husband Michael and I are truly blessed to have such greatfriends and business relationships to pull something like this off. Thank you to all involved.

Comment by Lori Anthony

I wish they would have a “Yard Crasher’s Revisited” to see how these landscapes look a year later…My guess is that many would need another make over…after all, many of these people did little or nothing to their yards before the show..I

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