ILCA Women’s Networking Group

Social Media Marketing aka “Fun in the Blogosphere” by Terre Houte
March 31, 2010, 12:16 pm
Filed under: 1

by Terrè Houte

Who says it’s crazy to delve into a new marketing experience during the spring rush? Marketing is not for sissies!  (I once heard someone around here say “go big or go home!”)

The goal this month was to get organized and get going! 

Here is a snapshot of what’s been going on: 


  • met with our two expert firms (see Feb blog post) to determine our direction and determine goals (see below)
  • started building actual timelines encompassing the upgrade of the website and the blog design/content
  • began discussions on a project guide
  • began development of a “publishing calendar”.
  • began an inventory of existing creative archives to decide what to reuse
  • started creating a blog marketing plan 

Our goals:

  • inform and persuade
  • pre-qualify prospects
  • drive traffic with SEO (search engine optimization)
  • collect visitor email to build database

 Our timeframe:

  • April 14th preliminary publishing guide
  • May 1st design concepts presentation
  • June 1st LAUNCH

 I’ll keep you POSTED! (NO pun intended, well maybe)


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