ILCA Women’s Networking Group

Social Media Marketing – Tip of the Iceberg? by Terre Houte
February 24, 2010, 1:56 pm
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by Terrè Houte

 When I agreed to speak about our company’s journey to become “social media savvy marketers” at this year’s Mid-Am Mid-Winter Conference, I had no idea that I knew just the tip of a huge and growing iceberg! The title of the talk was “Wow ‘em with Your Web Presence: The Grassroots of Effectively Marketing Your Business Online”.

 While researching the topic, I discovered a vast, quickly growing amount of information. I was teamed up with a professional, Keidra Chaney,, who helped me understand the basics and gave me the true scope of what was ahead.  

 We have contracted with a talented pair of experts to guide us through the blogoshere. Barb Rozgonyi of CoryWest Media LLC, (contact:, who gave us an excellent start with our branding strategy five years ago. She is the founder of Chicago Social Media Club and featured on the cover of the October 2009 SOHO Magazine as “Chicago Social Media Maven”. Check out her blog at .  Also, Dave Prickett of Karnes Prickett Design, who has given us our signature look for the past five years.

 Barb will help us strategize and implement our blog/newsletter, while Dave will design it to maintain consistency with our brand. SEO (search engine optimization) is one of the goals of this project.

Watch for my posts and join with me as we embark on a new direction in marketing! This is not for the faint of heart! Hold onto your hat! It’s going to be a wild ride!


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